Friday 28 November 2014

3rd Shoot

We got round to retaking photos with Jordan with the same lighting. Unfortunately, the shadow is a little out of place but when editing Sam and James' photos I learnt that the shadow is not as important as I thought it would be in perfect this. The image is also a little more wider but I can easily crop it so it is as close up as the other two images I have which I really like. 
I am slightly concerned if this turns out slightly different to the other images when the editing and filtering is put on with this and the other images but I think due to the lamp still being in the same place the levels of the image will still be fine. I am pleased I decided to go back and reshoot with Jordan again because I feel like this image is a huge improvement to the one we originally took.

Locations


After finishing our storyboard and animatic we decided to look into our storyboard more clearly to decide where we are filming all our shots. We are slightly concerned about getting our cast to all of these locations but we feel as if these locations would be perfect for the shots we have drawn in the storyboard. We have been given permission to go to Tile Kilns Wood, Liam messaged the land owner and told us he was happy for us to shoot on his land.

Tile Kilns Wood / Marwood house:
At Tile Kilns wood we will be shooting our chase scenes. Once the brothers and Brain get out of the car they will be in this location where Brain will be chased by the girl's brothers.

Jordan Murphy's house:
Jordan will be in the music video himself, he is part of the band and will be in the drama studio clips and perhaps even play one of the brothers. At his house we will be shooting the night before shots when Brain goes back to the girl's house after a night out. Then the following morning will be filmed in the house when the brothers return home and he runs out the door. The plan of Jordan's house is best suitable for filming, whereas the filming may of been a little awkward and cramped in one of our houses.

Drama Studio:
The drama studio will show the band performing the song. This is to include goodwin's theory of the band's image. They will be performing in a black studio room, the same one as we took our images for our digipak and poster from. The drama studio will be mainly used at the beginning of the music video and will be the location that we use the least.

Wednesday 26 November 2014

Digipak progress


I feel happy with how my Digipak is progressing. Unfortunately, I still do not have an image of Christian for the CD panel so I am currently using the image of Elton from my test shot to have an idea of how my Digipak is going to look. I have not yet started my front cover or back cover yet as for my front and back cover I want images of all the band together, I thought it would be best to get these images when we are filming the clips for our music video when the band will be performing in the drama studio, which is the same room which these photos were taken in. We are aiming on filming this at the beginning or middle of December so I feel like this won't be an issue and I have the time to finish off and perfect my Digipak.

My other idea was for the front cover to be of the band and the back cover to be of the drama studio door vaguely being able to see them inside with the tracklist on the door. However, from the feedback I got when telling other students about this idea, they were not keen and thought I should just get two different style images of the band together for the front and back and for the front cover to obviously be a lot stronger than the back. I took the critism well and we try out both ideas still although after the students contributing back that feedback I feel like their idea for me will work better.

2nd shoot

Me and Liam begun taking photos of the band we are using in our music video for our Digipaks, the first two boys we was able to take photos of was Sam And James, at the moment we are thinking for these two to perhaps be the two guitarists or guitarist and drums. However, when taking these photos we used a lamp and placed it below them to be able to get this effect of the shadow directly behind them and not to the side. These shots to took a while to get right due to the shadows and black background but the end results made me feel proud as they came out exactly how I wanted them to. I prefer these images to the first two photos which we took. In the two test shots we took of Elton and Jordan, we decided Jordan had the right image for our band aswell so he is now going to be put into the band with James, Sam and Chris. I am going to retake Jordan's photo as the lighting is different for his photo and the position is slightly different to these two images. I feel like it would be best to just redo his photos due to the way we perfected using the light in the black drama room. I am excited to see how the digipak is going to turn out.

Sunday 23 November 2014

Class feedback from pitch







From the feedback we got back from our class we got a lot of positive responses and it made us feel like our pitch and ideas are reliable and successful. We did receive some criticism on our moodboard which is understandable as we have minimal images that relate to the band. The feedback made me feel comfortable with the position that we are in and as our storyboard and animatic is now complete after we received the responses I feel like we are ready to develop our plans and ideas.



Friday 21 November 2014

Original Brainstorm video



This is the original music video of the song me and Liam have decided to use. Personally, I do not like the music video as I feel like it the dancers do not fit the conventions of a indie-rock band. The scientific images connote that the song is about drugs however when me and Liam briefly analysed the lyrics we got the idea of a boy being cocky and outgoing, some lyrics can arguably connote drug use which this video seems to follow. 

I like how the video uses holiday snaps of Brain's character as it brings humour to the video and an understanding that there is a man called Brian in the story of the lyrics. I also like the shots of the band performing as the sepia and pale colouring does connote well to the genre of the band. Despite not liking the performers in the video, I like how the performance is edited so it fits the drums and bass in the song. 

The song does not use much Goodwin, the only lyric and visual I can notice from the video is the introduction when the vocalist says 'Brian' and a photograph of a man appears. The music and visual could arguably be applying Goodwin and the dancers are fast past just like the song is. Their record label and image is definitely being shown through the performance scenes but not as much as other Arctic Monkeys videos do. The band objectify the women in the video and apply male gaze, an example of this is at 1.28 when it shows a dancer's body and then highlights it more in a jump cut.

I do not like the music video much but I can see where the music video applies Goodwin theory and it is clear how they do, it could be arguably be applied more but the dance routine seems to take up the majority of the music video. There is no narrative and it is just two contrasting performances which convey the rhythm of the song.

Thursday 20 November 2014

The Pitch



This is the pitch we presented to our class to receive feedback to improve our ideas and have a clear image of what our target audience would like to see or to see improved. Liam put together the powerpoint and I feel like the way it was put together settled our audience to thinking for an indie rock genre due to the use of frequent contrast of black and white which most people our age pick up on indie bands for today due to band such as The 1975. I am proud how our pitch turned out and I felt like it was presented with thought and consideration. The only aspect of our pitch I feel like we slightly neglected was the moodboard which is something we could go back to.

Wednesday 5 November 2014

Primary research for choice of font



Me and Liam went on dafont together and picked out 5 different fonts which we liked and thought matched the indie rock genre that we wanted our band to be. We went around the common room, which allowed us to get opinions from the target audience which we said would listen to this indie in our audience profile. It is the same age range as the audience profile however we asked girls aswell as boys when doing the research. We thought using both genders may allow us to reach the most creative and presentable option we can. We ended up asking 31 people and 15 which is nearly half decided on the top option. 

We was both happy with the response of that choice because as you can see we put two choices of the same font "Nilland" but one more narrow than the other which shows we was considering this font more than the others from the start of the research. One of the fonts called "my type" also got 7 votes. I also like this font aswell but I felt like the typewriter font was very generic and typical for the genre we are approaching. The "indierock" font also got a reasonable amount of votes (4) but we thought the font looked slightly immature and wouldn't fit the image we already have planned to go for.

The research was productive despite already having a favourite font before handing out the options. It has made not bias to our band's font as it was a clear favourite from the age range we are aiming to target. The font chosen in my option also fits the edgy and quirky song we are using for our music video.

Tuesday 4 November 2014

Production Log #2


 04/11/14 - Second shots

For my second shoot me and Liam got other people to take photos of. As our digipaks have to be individual we are editing and using the photos differently for our digipaks. As I liked the coloured image from our first shoot more than Liam did I decided to carry on the idea of a pop art influenced images. I decided to consider these two images for the inside of the digipak, to progress to idea I want to take two new images with different boys in, I would most likely copy the colour theme using the colours red and green. The only doubt I have using a colour theme to my digipak that it doesn't fit well with the indie rock genre. I will have to make another plan of a digipak to see if I can fit in some conventions. I like how using a black wall I was able to edit the images so the background is a clear black but the image of my band members has a sense that they have importance and they are forward in the image.

I did have another boy I took images of but unfortunately it was not lined up as well as these two were. I definitely need to take two more images like this so I have a complete set of the band member's single shot. I am still unsure of what to have as the front cover of my digipak as the cover having four faces split into one was difficult and when playing around on Photoshop I believed that it looked wrong and not as effective as I would have liked it to me. I feel like this idea is more effective and looks professional but my only concern is if this idea can be fitted into the indie rock genre.

Audience Profile


After creating a band profile I decided to create a matching audience profile aswell. I decided to create an audience of young males based on the fact that the type of people who listen to the genre of music we are working on are males that are in our sixth form. The audience indie rock seems to attract is males because of the boysterous image the bands usually give. There is not many female connections with an indie rock band's image. As indie rock is a sub genre they usually have a smaller audience than other bands in the media, because of this I decided to include that this person is keen on music magazines such as NME and social media which allows us to interact and find out about new upcoming bands.